The idea for Bread & Boxers was born when founders Alexander Palmgren’s and Henrik Lindahl’s luggage had been lost and the only clothing they had was what they were wearing. The two friends envisioned a line of basics that would be an extension of a hotel mini-bar — a life saver for light travelers or for emergencies.
Getting underwear should be “as simple as picking up the morning bread”, so the line of core basics – designed in Sweden — comes packaged in white paper bags evocative of flour and bread. The pieces, primarily 100% cotton, are available in basic white or black and include t-shirts, boxer-briefs, hipsters for women, and socks.
Bread & Boxers products are distributed at select stylish hotels, both in-room and in gift boutiques. Now also available at retailers, Bread & Boxers uses a unique and compact fixture program that makes it easy to stock and display the line in a stylish rack that shows sample pieces and holds the packaged items.