SLAM magazine, published by Source Interlink Media, has been known since its launch in 1994 as "The Source for the Best in Basketball." Combining hoops with hip-hop culture, SLAM is a special-interest magazine about sports that's infused with elements of culture and urban lifestyle. The only magazine that comprehensively & exclusively covers the sport, SLAM has featured some of basketball's biggest names on its cover and will publish its 150th issue in August, 2011. The magazine boasts 900,000 readers with its print edition, while slamonline.com attracts over 6 million impressions per month, making it the place to go on the web for everything basketball.

Tapping into this enthusiasm for the unique SLAM brand, United Legwear has developed a sporty line of lifestyle socks for men and boys that appeal to SLAM's readers who are not only basketball aficionados but are also fans of street-wear clothing and hip-hop music. The collection includes no-show liners, ankle crews, retro-style "tube" socks with stripes and more, all with different elements of SLAM branding, such as the signature orange logo and three-star icon.